Ср. Ноя 30th, 2022

realMetro Group выводит на рынок Украины сеть «Реал — Гипермаркет Украина». Открытие первого гипермаркета в Одессе запланировано на 20 августа. Real станет одним из якорных арендаторов торгового центра Riviera Shopping City (Коминтерновский район Одесской области) в рамках второй очереди проекта, которая откроется вместе с торговой галереей и развлекательной частью. Первая же очередь проекта была запущена в феврале 2009 года и представлена еще одним якорным арендатором — строительным гипермаркетом OBI.

Площадь гипермаркета Real составит 12 500 кв. м (площадь торгового зала — 8 500 кв. м), ассортимент — 40 тыс. продовольственных и непродовольственных товаров.

По словам экспертов, Real будет конкурировать прежде всего с лидирующим одесским ритейлером «Таврия В».

Продуктовая торговая розничная сеть Real, представленная в Западной и Восточной Европе в формате «гипермаркет», является подразделением немецкого концерна Metro Group. 75% товарооборота приходится на продукты питания. Однако магазины Real также имеют большой ассортимент товаров непродовольственной группы: товары домашнего обихода, электроприборы, технические средства массовой информации, книги, товары из текстиля, обувь, спорттовары и канцелярские товары. Торговая площадь магазинов Real варьируется от 5 тыс. до 15 тыс. кв. м. Ассортимент товаров составляет до 80 тыс. единиц.

Наряду с Германией (343 гипермаркета) торговая сеть Real представлена также в таких странах, как Польше, Румынии, России и Турции. Особенно высоки темпы роста в Румынии и России: 2 года спустя после прихода на румынский рынок сеть открыла в стране 20 гипермаркетов; в России в 2008 году количество открытых магазинов выросло до 12. В Турции ритейлер обслуживает 11 магазинов, а в Польше, где размещено 53 гипермаркета, Real является крупнейшей в стране иностранной розничной торговой сетью. Продажи компании в 2008 году составили 11,6 млрд евро.

По материалам BIZ.liga.net

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