Ср. Ноя 30th, 2022

METRO SHAFA 22 сентября 2015 года еще 7 торговых центров сети «МЕТРО Кеш энд Керри Украина» открыли концептуальные магазины одежды «METRO Шафа», а также представили обновленный дизайн интерьера и ассортимент во всех отделах непродовольственных товаров.

Впервые этот поход был воплощен в ТЦ METRO г. Киева и Львова еще в декабре 2014 года. Основным отличием от предыдущих проектов и от общего подхода к развитию бизнеса в канале «гипер- и супермаркеты» является использование так называемого принципа «магазин в магазине». Для удобства клиентов непродовольственные товары в обновленных торговых центрах METRO объединены в отдельные большие отделы, иногда с отдельными кассами.

«Это уже третья волна таких изменений в наших торговых центрах за последние 8 месяцев. Опираясь на первые положительные результаты, руководство компании приняло решение развернуть этот проект во всех магазинах METRO в Украине. При таком подходе бесспорным преимуществом для наших клиентов является удобство совершения покупок смежного ассортимента в одном месте, а также возможность приобрести не просто товары, а комплексные решения для их потребностей», — комментирует Юлия Пилипенко, директор по продажам «МЕТРО Кеш энд Керри Украина».

Таким образом, своими действиями руководство «МЕТРО Кеш энд Керри Украина» еще раз подтверждает озвученную ранее долгосрочную стратегию METRO GROUP касательно усиления позиций компании на рынке Украины.

«Мы не просто модернизируем свои торговые центры в соответствии с ведущими международными стандартами торговли, мы делимся с нашими клиентами лучшим европейским опытом, и, таким образом, внедряем новые положительные тенденции на рынке торговли в Украине» — подчеркивает Юлия Пилипенко.

Согласно информации компании, в ноябре 2015 года модернизация в соответствии с данным принципом будет реализована во всех торговых центрах METRO, действующих в Украине.

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